One of us is a mom who draws and shares the little moments of motherhood on Instagram: the first giggles, the messy spoons, the quiet cuddles, the "is this normal?" questions asked with a smile. That feed became a small, happy corner of the internet for parents who love this chapter of life.
The other is a dad who has built software for over ten years. Watching so many tiny feeding moments fly by, he wanted a way to keep them, so he built Feed Easy, the app that logs a feed in two taps and turns every month into a keepsake story. It became the first app under this roof.
Everything we make follows the same three rules.
Keep it joyful, because these years are the good ones.
Keep it honest, because trust is everything with your baby's data.
Keep it yours: no ads, no data selling, and your family's records stay on your own devices.
More apps for the bump-to-burp years are on the way. If you have an idea, a question, or a moment worth sharing, we would love to hear from you.